Holly Mattson Named Co-President Of Recruiting
Fairway Home Mortgage announced on Monday that Holly Mattson has been promoted to co-president of recruiting, a move designed to bolster the lender’s ability to attract and onboard mortgage producers in a competitive market.
Mattson will share leadership duties with David Lazowski, president of recruiting and growth, overseeing the firm’s efforts to expand its pipeline of originators and support teams.
David Lazowski said, "Holly's energy and deep knowledge of the mortgage space will help bring in the next generation of loan officers."
This leadership change underscores Fairway's focus on growth through talent and technology, as the company seeks to scale its producer network in an environment with persistent demand for streamlined lending.
Mattson is entering her 11th year with Fairway and brings 32 years of experience across the mortgage industry. She previously held roles including vice president of TPO production, vice president of branch business development, and senior vice president of sales and recruiting.
Last year, Fairway noted that 174 loan originators returned to the company after exploring opportunities elsewhere, a statistic the lender describes as a testament to its culture and infrastructure for originators.
"I am excited to help expand Fairway's market share by connecting with originators seeking technology, support, and a platform to grow their business," Mattson said. "This promotion will also accelerate the development of Fairway’s affinity projects."
This move shows how fairway home mortgage promotes a culture of technology-driven growth and robust producer support, reinforcing the company’s plan to attract top talent in a tight labor market.
Fairway’s Growth Strategy And The Home.com Ecosystem
Beyond recruiting, Fairway has been building out a broader ecosystem under its Home.com umbrella. The initiative bundle aims to diversify revenue streams for originators and deepen relationships with borrowers by connecting insurance, home services, and credit products in a single framework.
- Fairway Home Insurance
- Fairway Home Connect
- Made For Home credit card
The Home.com ecosystem is designed to help originators cross-sell services and create more touchpoints with clients, which in turn can support sustained production growth. Lazowski has led the initiative, emphasizing tech-enabled solutions and integrated platforms as differentiators in a crowded market.
Industry observers note that the recruiting pivot aligns with a broader pattern in which lenders emphasize internal talent development to navigate competitive markets, regulatory changes, and margin pressures. By promoting from within, Fairway aims to sustain a steady flow of experienced originators who understand the company’s standards and customer-first approach.
Market Context And Implications
The mortgage landscape in early 2026 remains characterized by rate volatility, high competition among lenders for high-producing originators, and a push toward digitalized, faster loan cycles. In this context, the Mattson promotion serves as a signal that Fairway intends to lean into its technology stack and training programs to attract and retain top talent.
Fairway’s leadership change comes as many lenders consider how to scale operations without sacrificing service quality. The company’s talent-first strategy—coupled with a technology-driven platform—may help it compete more effectively for originators who want strong onboarding, back-office support, and access to a broad suite of products and services.
Analysts say the move could help Fairway solidify market share in regions where competition among lenders is fierce and where producers are increasingly sensitive to the combination of tech tools and advisory support. The emphasis on recruiting and retention may also support Fairway’s ongoing efforts to diversify revenue through its Home.com ecosystem and related affinity programs.
About The Company And Next Steps
Fairway Home Mortgage is a national lender known for combining technology with a production-friendly culture. The company emphasizes training, support, and scalable platforms for loan officers, with an eye toward building long-term relationships with borrowers and referral partners.
The promotion of Holly Mattson to co-president of recruiting is part of a broader leadership refresh aimed at sustaining growth through internal talent development, enhanced onboarding, and a more integrated product suite. Fairway officials declined to discuss additional leadership changes or potential expansions beyond the new appointment at this time.
As the 2026 housing market evolves, Fairway’s strategy will be watched by peers and investors for indications of how a tech-forward recruiting engine can translate into sustained originations and borrower satisfaction.
Key Facts At A Glance
- Promotion date: Monday, March 2, 2026
- New role: Co-President of Recruiting
- New co-leader: David Lazowski, President of Recruiting and Growth
- Tenure: Mattson in her 11th year with Fairway
- Industry experience: 32 years
- Recent originator retention: 174 originators returned last year
For more details on the company’s strategic initiatives and leadership structure, Fairway invites inquiries through its media relations channel and corporate site.
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