That Viral Arch Burger Could Lift McDonald's Valuation
Analysts say that that viral arch burger clip could unlock at least $18 million in earned media for McDonald's, offer...
Brand Marketing
This Brand Marketing tag curates 3 articles about campaigns, sponsorships, and viral branding. It shows how branding investment can affect your business profits and personal budget.
3 articles
29-Year Investor Went From Fakes to Backing Brands with 75M
A fresh $75 million fund backs consumer brands with cultural punch. The 29-year investor went from early, risky bets ...
Widely Mocked Visa Sponsorship Extended with Red Bull Racing
Visa extends its four-year partnership with Red Bull Racing, expanding branding and fan experiences amid lingering qu...