Three Women Chop Their Way Into Records at Lumberjack Worlds
Three women chop their way into the record books at the Lumberjack World Championships in Hayward, WI, as new marks p...
Sponsorships
On Sponsorships, you will find four articles examining how sponsorship deals influence personal budgeting. Rewards and opportunities for athletes and fans alike are covered.
9 articles
American Influencers Turn Erling Haaland Into World Cup Brand
American creators are turning Erling Haaland into the breakout World Cup brand, driving merch sales and new sponsorsh...
World Fever Real. This CEO Bets on Cup-Driven Growth
As the 2026 World Cup draws global attention, a bold CEO taps the frenzy to build lasting personal-finance products f...
Lewis Hamilton Blows Kardashian Kiss: Monaco Finance Lessons
A high-profile podium moment in Monaco shows how fame can translate into branding power and financial opportunity. Th...
Can the NFL's Rooney Rule Survive Backlash in the DEI Era
Florida challenges to the Rooney Rule intensify a national debate over DEI policies in sports. Investors and sponsors...
Eileen and Alysa Liu: Olympians Forging Dual Nation Fortunes
Two California-born Olympians navigate loyalty, branding and wealth as they compete for different nations, underscori...
Flavor Flav Promises Wild Las Vegas Celebration for USA Women
When pop culture and personal finance collide, even a Vegas celebration becomes a lesson in budgeting, sponsorships, ...
Alysa Makes History First: US Champion Since 2002 in Skating
Alysa Liu’s historic win isn’t just a sports milestone—it's a finance case study for athletes. This piece breaks down...
U.S. Olympian Trump Called, Rises After Qualifying Run
A U.S. freeskier who once faced a public jab from the president miles ahead in the Olympic season posts a strong qual...