Finance America Announces Three Senior Hires to Align Brand and Product
Finance of America named three senior executives to steer brand, communications and product as it scales retirement-f...
Brand Strategy
Brand Strategy coverage shows how branding moves impact budgets, revenue, and growth. See three recent articles and practical tips to align branding with your finances.
19 articlesGoDaddy Corporate Domains Chief: The Next Internet Land Rush Now
ICANN’s branded endings window is open through August 12, sparking a fresh digital land grab. The GoDaddy corporate d...
Khloé Kardashian Launches Blue: A Summer Fragrance Strategy
A celebrity fragrance launch is more than a scent—it's a financial move. See how khloé kardashian launches blue lever...
Sophia Thomalla: The Woman Beside Zverev After Grand Slam Win
When Alexander Zverev clinched his Grand Slam, attention swiveled to Sophia Thomalla. This article dives into her car...
Stellantis Counting This Brand to Soar in North America
Stellantis is betting big on a single brand to lift profits in North America. This strategic move centers on Ram and ...
Hailey Bieber’s Tiny “22” Tattoo and Money Signals for Finances
A seemingly small detail on a public figure becomes a lesson in money signals. hailey bieber’s tiny “22” tattoo shows...
Victoria’s Secret Rejected ‘Woke-Washing’ as Revenue Surges
Victoria’s Secret defies doubters by ditching perpetual sales and a woke marketing tone, posting stronger-than-expect...
Here’s Gap’s Yoga-Wear Maker Stumbling Toward a Turn.
Gap's Athleta unit remains a stalemate for the parent company, with a slow recovery in yoga-wear that raises question...
Ralph Lauren (RL) 2026: Investing Outlook and Trends
Ralph Lauren faces a pivotal year in 2026. This article breaks down the brand's strategic moves, potential growth dri...
Stellantis Finally About Make: What It Means for Investors
Stellantis stands at a defining juncture. A strategic call on brand focus and EV spending could reshape profitability...
JetBlue Rockets Partnership News: Airline Stock Surges on Soccer Tie-Up
JetBlue jumped 18% after announcing a multi-year partnership with Boston Legacy FC as the official airline, while Del...
Intel and Toyota Made Perfectly Logical Moves, Then Brands Fell
A sharp look at how perfectly rational branding decisions can erode meaning. Intel and Toyota illustrate why investor...