Justin Bieber Expands Skylrk: Audio Debut in NYC Pop-Up
A fashion-forward label bends into audio, turning a five-day NYC pop-up into a live case study in branding, spending,...
Brand Strategy
Brand Strategy coverage shows how branding moves impact budgets, revenue, and growth. See three recent articles and practical tips to align branding with your finances.
23 articles
Nike's Sponsorship Wins Hint: Slow-Burn Brand Comeback
Nike's latest sponsorship moves suggest a gradual return of brand influence and profit potential. This article explor...
Unilever’s World Cup Push Aims to Build Desire at Scale
Unilever is betting big on the 2026 World Cup, weaving social, digital and in-store campaigns to turn fans into loyal...
McCormick Shifting From Spice to Fridge: A $45 Billion Deal
A 137-year-old spice company bets on a broader food portfolio with Unilever’s iconic brands. This deep dive explains ...
Finance America Announces Three Senior Hires to Align Brand and Product
Finance of America named three senior executives to steer brand, communications and product as it scales retirement-f...
GoDaddy Corporate Domains Chief: The Next Internet Land Rush Now
ICANN’s branded endings window is open through August 12, sparking a fresh digital land grab. The GoDaddy corporate d...
Khloé Kardashian Launches Blue: A Summer Fragrance Strategy
A celebrity fragrance launch is more than a scent—it's a financial move. See how khloé kardashian launches blue lever...
Sophia Thomalla: The Woman Beside Zverev After Grand Slam Win
When Alexander Zverev clinched his Grand Slam, attention swiveled to Sophia Thomalla. This article dives into her car...
Stellantis Counting This Brand to Soar in North America
Stellantis is betting big on a single brand to lift profits in North America. This strategic move centers on Ram and ...
Hailey Bieber’s Tiny “22” Tattoo and Money Signals for Finances
A seemingly small detail on a public figure becomes a lesson in money signals. hailey bieber’s tiny “22” tattoo shows...
Victoria’s Secret Rejected ‘Woke-Washing’ as Revenue Surges
Victoria’s Secret defies doubters by ditching perpetual sales and a woke marketing tone, posting stronger-than-expect...
Here’s Gap’s Yoga-Wear Maker Stumbling Toward a Turn.
Gap's Athleta unit remains a stalemate for the parent company, with a slow recovery in yoga-wear that raises question...